'Mulan' Continues To Underperform In China
Disney’s Mulan continues to flounder in the Chinese market it was supposed to cater to, with local volleyball drama Leap vaulting over Mulan’s first weekend revenue by $1.6 million.
Variety reports that Leap directed by Peter Chan has made $24.6 million on its first weekend, besting Mulan’s first weekend of $23 million. However, still leading the pack when it comes to huge first weekend returns in China this 2020 is Tenet, with earnings of $32.3 million on its first weekend.
The publication notes that Leap was helped out by a new regulation put in place by the Chinese government. Since the country has mostly gotten the coronavirus pandemic under control, the government has allowed for an increase in audience capacity in movie theaters, hiking it to 75 percent from 50 percent.
Leap also benefited from a changed premiere date. It had initially been set to premiere during the Chinese New Year but was pushed back because of theater closures brought about by the global coronavirus pandemic.
The movie was then moved to Oct. 1 to take advantage of the National Day holiday. However, producers decided to pull back to Sept. 25 due to the number of other films premiering in movie theaters on the same date.
Leap’s opening weekend take was enough to place it in first place, with war movie The Eight Hundred in second place with an $8.39 million take. Tenet is next after earning $1.56 million over the weekend.
Deadline also notes that good audience reviews have helped propel Leap. Reviews site Douban rated it 7.3 while ticketing platform Maoyan gave it a 9.2. Another factor for Leap’s good performance is the 663 IMAX screens that played the movie, resulting in revenue of $1.2 million.
The publication also quotes Maoyan with regards to Mulan’s final box office take. According to the platform, the Disney movie will probably bow at $40 million and will be overwhelmed by the upcoming National Day releases.
Leap is just the latest local movie to trounce Mulan at the box office. The Eight Hundred, which was already in theaters for a month when Mulan premiered in China, had already earned $425 million. It is expected to end its theatrical run with total earnings of $446 million.
Perhaps the only way Mulan can recoup some of its cost is through video-on-demand (VOD). The film was available to rent on streaming service Disney+ for $29.99. Since all of the revenue on Disney+ goes directly to Disney, Mulan only needs to earn $93 million to earn what would be equivalent to $186 million in theaters.