Travis Scott dropped his latest music track, Franchise. The song features M.I.A. and Young Thug in the music video. Interestingly, the 29-year-old rapper took the direction of the music video in his own hands and worn a new hat.

The music video is colorful and the filming has been done in the United Kingdom and Michael Jordan's mansion located in Chicago. Before Christopher Nolan's Tenet begin in IMAX theaters, the music video rolled and marked its premiere on Sept. 24. Tenet's The Plan soundtrack is also composed by Scott.

Besides its music video, the rapper also released a behind the scenes look, a visualizer, and a lyrics video of the song to create the musical universe of Franchise. The music video starts from a car's inside and then focuses on Gate No. 23 followed by many colorful cars driving in sync.

The music video goes on and features the 45-year-old Come Walk With Me star and the 29-year-old What's The Move star who rapped in several locations. Scott took an opportunity before the music video released and revealed a note from director Christopher Nolan who encouraged him for the music video.

"Travis — Love the video (on film, no less!) I can't wait to hear it on the IMAX speakers, and see those sheep stampedes across the giant screen as part of a Travis/Tenet/Travis sandwich! Great work," the note read. In an interview with GQ, the 50-year-old filmmaker praised Scott for his work in Tenet and said that it seemed he solved the final puzzle that was awaited for a long time.

The Stop Trying To Be God singer has been creating and being in headlines throughout the year. The rapper features in Kanye West's latest release Wash Us in the Blood, TKN album by Rosalía, The Scotts with Kid Cudi, and Out West with Young Thug.

Scott has also announced an upcoming project with Cudi while he also launched his own Travis Scott Meal at McDonald's. The special celebrity meal is available for $6 that includes Quarter Pounder with Cheese, Sprite with Ice, and Medium Fries with BBQ Sauce.

However, since the latest music video has dropped a couple of hours ago, it successfully garnered over four million views and more than ten thousand likes. While filmmakers like Nolan couldn't stop praising the rapper, fans are going crazy on social media as they applaud the energy and epic introduction of the music video.