Global Box Office For 'Tenet' hits $250 Million
Tenet’s time at the movie theaters continues to garner mixed results, as the new Christopher Nolan film recently crossed a benchmark in the international box office but continues to underperform in theaters in the United States.
Deadline reports that Tenet has now made $250 million in the global box office, bolstered by ticket sales from Japan that amounted to $4.3 million. The movie managed to corner 27 percent of the IMAX market share in Japan, generating $1.15 million of the $4.3 million total.
Tenet also has begun premiering in the Latin American market, with Mexico the first country to screen the film. The Christopher Nolan thriller was able to generate $850,000 from the country, which already has 88 percent of its cinemas reopened.
However, the outlook for Tenet when it comes to the American market is not as rosy. According to Variety, the movie only earned 4.7 million on its third weekend, with the total North American gross only amounting to $36.1 million.
The publication points out that Tenet has failed to live up to the expectations of it as the savior of American movie theaters as it has failed to draw out audiences to the cinemas. The disappointing American earnings come even as 70 percent of theaters in the United States have already reopened.
Other movies playing in the United States alongside Tenet include The New Mutants, which has earned $1.6 million on its fourth weekend. The Broken Hearts Gallery, which earned $1.125 million on its first weekend, earned $800,000 on its second weekend.
With Tenet underperforming at the American box office, an uncertain future lies ahead for movie theaters. Because of the film’s performance, other studios have decided to once again change the premiere dates for their movies.
Wonder Woman 1984, which was set to premiere on Oct. 2, has been moved to Christmas Day. Horror movie Candyman has been moved to 2021 from its original Oct. 16 premiere date. Analysts also expect Disney’s Black Widow to change its Nov. 6 premiere date.
With the possibility of no blockbusters for the next two months, movie theater owners are worried about where their income will come from. It is especially troubling considering that the global coronavirus pandemic has already drastically lessened their income potential.
Because of the global coronavirus pandemic, movie theaters have had to lessen their theaters’ audience capacity. Fixed costs for movie theaters have also increased, such as extra cleaning measures, training staff for new health protocols, and implementing new safety measures.