The competition between streaming services continues to heat up as strive to outdo themselves in acquiring promising films coming out of the film festival circuit. The latest beneficiary is the film Malcolm and Marie, whose international rights were quickly snapped up by Netflix.

Variety reports that the film headlined by Zendaya and John David Washington caught the attention of the streaming giant, who quickly shelled out $30 million to acquire its worldwide rights. The film is directed by Sam Levinson, who created the HBO hit Euphoria.

According to Variety, Malcolm and Marie is about a filmmaker and his girlfriend who are coming home from a movie premiere. However, their relationship is tested when they start discussing their previous relationships and it takes an unexpected turn.

The Hollywood Reporter quotes Levinson on the deal, with the director expressing his gratitude to Netflix and emphasizing the streaming giant’s commitment to letting filmmakers tell the stories they want to tell and allowing audiences around the world to see it.

The publication also noted that the film was made during the still ongoing global coronavirus pandemic, with doctors and lawyers on hand to make sure that the film followed health and safety protocols mandated by SAG-AFTRA, DGA, and WGA.

Aside from Malcolm and Marie, Netflix also acquired the rights to Pieces of a Woman, which stars Vanessa Kirby and Shia LaBeouf. The film is about a couple losing a baby and the breakdown that happens in their relationship because of it.

Netflix also acquired the rights to Bruised, which is Academy Award winner Halle Berry’s directorial debut. Bruised is a film set in the world of Mixed Martial Arts.

All of these films were acquired by Netflix at the Toronto International Film Festival, which has gone virtual because of the global coronavirus pandemic.

Before these acquisitions, Netflix also announced that it would be airing a series about the life of athlete-activist Colin Kaepernick. Aside from Kaepernick, joining the project as executive producers are Michael Starrbury and Ava DuVernay.

The series will be scripted and will be titled Colin in Black and White. It will cover Kaepernick’s years as a Black high school quarterback in a mostly white community. Kaepernick will also be narrating the series.

Aside from film and television acquisitions, Netflix has also been making changes to its executive line-up as it prepares for the new normal brought about by the global coronavirus pandemic.

The streaming giant recently promoted Bela Bajaria as Head of Global TV and hired Bozoma Saint John as the company’s new Chief Marketing Officer.