While Meghan Markle and Prince Harry are no longer associated with their official Instagram account called @SussexRoyal, the social media expert who had been handling the profile has his hands full. Reports have emerged that the expert has now been hired by Prince William and Kate Middleton. 

The latest buzz is that William and Middleton have hired David Watkins to look after their digital communication and social media activities. Watkins, 27, was earlier handling Harry and Markle’s official Instagram page called @SussexRoyal. 

Watkin’s resume on LinkedIn has a mention of his latest role as the “Digital Communications & Social Media for TRH The Duke & Duchess of Cambridge” from Apr. onwards. The social media expert also mentions that he was leading the digital communication activities for the Duke and Duchess of Sussex from Jul. 2019. 

A report published in Daily Mail mentions that William and Middleton have now hired Watkins to look after their digital communication and social media activities. Watkins’ job description also reads that he has represented Harry and Markle in the UK, as well as, for overseas digital engagements.

Watkins was responsible for the day-to-management of the couple’s digital content, brand strategy, content creation, collaborations, and risk management, and copywriting among others. The expert was also instrumental for the Duke and Duchess of Sussex to gain millions of followers on their earlier official Instagram account. 

The same tabloid has also reported that Watkins was frequently described as the “secret weapon of Prince Harry and Meghan Markle. The royal account was a big hit from the very first day. It even shattered a Guinness World Record on Apr. 2 2019, which was its launch date 

The @SussexRoyal profile earned the distinction of being the fastest account on Instagram to reach a million followers within just six hours. On the other hand, the future king and his wife’s @kensingtonroyal Instagram account has more than 11.5 million followers at present.

In other related news, Harry and Markle allegedly hired a former employee of Bill Gates called Catherine St-Laurent to be associated with their new charity. St-Laurent was the executive director and chief of staff of Pivotal ventures, a nonprofit enterprise of the Gates, Page Six reports.   

The timing of her hire came around the same time when Harry, Markle, and Archie their son relocated to Los Angeles in California amid the pandemic COVID-19. The couple declared that they have decided to call their new non-profit organization, Archewell. Also, the new name will replace their earlier Sussex Royal brand. 

Prince Harry and Meghan Markle told a publication that the word “Arche” is a Greek word, which when translated means “source of action.” Meanwhile, it seems that the couple’s loss has become Prince William and Kate Middleton's gain.