Hollywood has not been very normal in the past few months from theaters to award shows, the maneuver has shifted to support the effort to contain the spread of coronavirus. The music industry wasn’t left intact either. The concerts that would earlier draw an enthusiastic crowd who would blow whistles to every new beat of the music have gone pale. The energy for musical concerts was on a downturn due to mundane, cheerless virtuality that is nowhere close to the real in-person concert fun.

However, there has been a turnaround after Weeknd’s TikTok 3D concert – the crazy suckers of concerts have come back. According to TikTok, the virtual concert was a mega-hit and concerning numbers prove the same.

The 3D concert’s viewership totaled over 2 million which is really unprecedented considering the fainting popularity of virtual events. The concurrent viewership at its peak was recorded at 275,000 which is a new TikTok record. In addition to that, videos shared by users using #The WeekndEXP hashtag collected more than a whopping 1.3 billion video views.

These mega viewing numbers helped The Weeknd Experience concert promote the new limited-time Weeknd x TikTok capsule collection of merchandise which raised a total of $350,000 in support of the Equal Justice Initiative. The Equal Justice Initiative is a collaborative effort of samaritans to bringing an end to mass incarceration, racial discrimination, and economic injustice – with prime focus on protecting the human rights for vulnerable chunks of the population in the U.S.

There has been an increasing unrest in the U.S. both due to coronavirus and violence against the black population. To make people aware and fight the injustice, multiple celebrities came down to streets - showed an enormous amount of support to the vulnerable population. In line with other celebrities on the team, Weeknd had his own way of supporting the good cause which, in fact, turned out to be very effective and useful.  

The Weeknd Experience was one of kind virtual concert featuring state of the art 3D and interactive technology. The effort to make the virtual concert feel like an awesome outdoor concert was well evident.

As it would happen in a live-action event, the singer emerged out of fiery flames donning oversized goggles and the signature red jacket. The visuals were extraordinarily superb and encouraging of a musical event. Obviously, viewers had multiple reasons to stick around and enjoy the virtual musical blast by Weeknd.

Although the show was pretty small featuring only 5 tracks, the numbers have been pretty huge. A good concert with more songs may break the TikTok record again.