Singer Rihanna’s makeup brand Fenty Beauty has already made a name for itself in the industry, accumulating $570 million in revenue in 2018. Now Rihanna is further expanding her reach by announcing a skincare line named Fenty Skin.

E! Online reports that Rihanna herself made the announcement on her Instagram page, with the product drop schedule to happen on July 31. The Instagram announcement also hinted that the products on sale may be a lotion, serum, and face wash.

In the caption to her post, Rihanna promised early access to people who sign up on the Fenty Skin website with their phone number and e-mail address. Those who sign up will be able to access the collection on July 29, two days before the product drop.

As Elle points out, Fenty Skin is something that Rihanna has been teasing since March of last year, when she filed the trademark for the brand name. In that filing, it outlined that Fenty Skin would be involved in personal care and body care products, soaps, and medicated and non-medicated skincare.

The trademark filing also mentioned five product names: Hydra Vizor, Buff Ryder, Flash Nap, Instant Reset, and Fat Water. It is still unclear exactly what exactly these products are going to be.

The publication also pointed out that a Twitter account for Fenty Skin was made public this week, but that the account had not tweeted anything out and did not have any images identifying it.

Online reaction to Fenty Skin has been positive so far, which can’t be said for some of Rihanna’s competitors in the beauty industry. For instance, the launch of Kim Kardashian West’s newest perfume back in April faced considerable backlash.

The fragrance named KKWxKRIS, which was a collaboration with her mother Kris Jenner, did not have a smooth launch as it was immediately bombarded with social media backlash as people questioned the sense of promoting a $40 perfume during a global pandemic.

Online, Kardashian was called “tone-deaf” and condemned for her “boundless love of money.” While there were Twitter users who appreciated Kardashian’s hustle, they also pointed out that most people are more worried about losing their job than acquiring the social media star’s latest fragrance.

To ameliorate the damage, Kardashian announced a charity component to the launch, with part of the proceeds going to charity organization Blessings in a Backpack, which is feeding children left hungry by the school closures happening in the United States. Kardashian said the move was in support of COVID-19-affected families.