It is hardly surprising that Donald Trump and Joe Biden are both fighting for primacy on Facebook, Twitter, and other social media platforms. On Twitter, for instance, the president has 82.4 million followers, while Biden has just 6.4 million followers on the microblogging and social networking site.

Trump has invested a lot of time and effort into creating an incongruous digital army comprising political influencers and meme-makers who retweet Trump campaign messages multiple times a day. The president sends about fourteen posts to his 28 million Facebook followers of Trump's campaign account on an average day.

The numbers are almost similar to other social media platforms as well. Despite his re-election bid facing numerous obstacles, Trump’s dominance in the digital world of one of his biggest advantages, which serves as a huge platform for him to connect with supporters. The president uses this platform to promote messages that deviate public focus from his inability to restrict the outbreak in the initial stages, his accountability related to racial discrimination, and unemployment.

It is worth noting that the president his outspending his opponent by nearly 3 to 1 in terms of Google and YouTube advertising. Biden, on the other hand, is restlessly working along with his allies to build a social media force comprising of his supporters, according to The Washington Post.

Former vice president Joe Biden outspent Trump on Facebook advertisement for the first time in June, shelling out twice as much money on the platform as Trump. Aside from that, his campaign is hiring Instagram influencers to hold virtual fundraisers.

Moreover, Biden's campaign plans to cash in on the power of hundreds of teens on TikTok, who reserved tickets for the president's recently concluded Oklahoma campaign rally and took credit for the event's failure by artificially increasing the crowd count ahead of the rally. But Trump's advantage of the early start may be hard to overcome.

Biden and Trump are dealing with entirely different situations at the moment, the founder of liberal digital firm Acronym Tara McGowan said. McGowan, who served as a digital director for the Democratic super PAC Priorities USA during the 2016 campaign said the president needs to hold his base, while Biden needs to specify, and in several ways introduce himself to potential supporters and new voters, The Hindustan Times reported.

Twitter began fact-check Trump's tweets, including one that claimed that mail-in voting would lead to fraud. The social media giant notified users when the president posted a rigged video, in addition to hiding his post about shooting Minneapolis looters.