Kanye West, once celebrated as one of the wealthiest figures in the music and fashion industries, is reportedly facing severe financial difficulties. According to a source who spoke with InTouch Weekly, the rapper, now grappling with the fallout from losing major brand deals, has allegedly turned to his ex-wife Kim Kardashian for financial assistance.

West's financial troubles began to escalate after a series of controversial statements and actions, including anti-Semitic comments on social media, which led to a significant backlash and the loss of lucrative partnerships. Adidas, Gap, Balenciaga, and CAA were among the companies that severed ties with the rapper, causing a dramatic drop in his net worth. Once valued as a billionaire, West's fortune has now plummeted to an estimated $400 million.

Despite the decline, West's spending habits did not immediately reflect his reduced income. "At first, he didn't let it affect his spending habits; if anything, he spent more to prove he could," the insider revealed. However, the need to adjust eventually became unavoidable. Recently, West and his wife, Bianca Censori, were seen flying commercial, a stark contrast to his previous preference for private jets. A fan even filmed the couple on a commercial flight, expressing surprise at the rapper's unexpected presence.

The source indicated that West's financial strain is exacerbated by the custody payments he continues to make to Kardashian, with whom he shares four children. Maintaining these payments, along with his own lifestyle, has become increasingly challenging. "It's put him in the humiliating position of needing to actually ask Kim to give him a break and help him out. Having to admit to her that things are not as great as he likes to pretend is rock bottom for him," the source added.

Kim Kardashian, on the other hand, has seen her wealth grow significantly. Recently named a billionaire by Forbes, her net worth is estimated at $1.7 billion, largely driven by her successful shapewear brand, Skims, which was valued at $4 billion in 2023. This financial contrast between the ex-spouses highlights the extent of West's current struggles.

West has not publicly commented on his financial situation. However, the dramatic change in his circumstances has not gone unnoticed. Financial experts and analysts have pointed to the rapid depletion of his savings as a key factor in his current predicament. Despite still having income streams, the loss of major endorsements and partnerships has severely impacted his financial stability.

Kanye West's fall from financial grace has been swift and public. Once lauded for his business acumen and creative ventures, he now finds himself in a precarious position. The loss of brand deals, compounded by his continued high expenditure and the pressures of maintaining child support payments, has led him to seek assistance from Kardashian, a situation that underscores the volatile nature of celebrity wealth.

As West navigates these financial challenges, the support from his ex-wife, if provided, could offer some relief. However, the situation also serves as a stark reminder of the consequences of public controversies and the fragile nature of financial success in the entertainment and fashion industries.

For Kim Kardashian, the situation presents a complex dynamic. While her financial stability and growth are clear, the decision to support her ex-husband amidst his struggles involves not just financial considerations but personal ones as well. As public figures, both West and Kardashian's actions and decisions remain under intense scrutiny, adding another layer of complexity to their already intricate relationship.