The renewal of BLACKPINK's exclusive contract with YG Entertainment for group activities has drawn significant attention from international media.

YG Entertainment announced on December 6, "After careful discussion and based on deep trust, we have renewed our exclusive contract for BLACKPINK's group activities."

Since their debut in 2016, BLACKPINK, celebrating their 7th anniversary this year, had been at the center of various speculations regarding their contract renewal with YG Entertainment.

Throughout their career, BLACKPINK has set numerous records, becoming the first K-pop girl group to achieve double million-seller status, topping the U.S. Billboard 200, and being the first Asian artists to headline Coachella and Hyde Park. They have also conducted the largest-scale world tour ever by a Korean female group, firmly establishing themselves as one of the top girl groups globally.

Given BLACKPINK's heightened global stature, their contract renewal was a matter of intense interest not just domestically but internationally as well. Their decision to continue with YG as a complete group has been prominently featured in major foreign media, highlighting the group's immense popularity.

American news network CNN reported on BLACKPINK's contract renewal, stating, "Jennie, Jisoo, Rosé, and Lisa will maintain their quartet formation. The specific duration of the contract was not disclosed," adding, "The contract expired last August, and there was anxiety among fans that the members might pursue individual careers, ending one of Korea's most successful musical exports."

The BBC in the UK mentioned, "BLACKPINK's new contract is the most profitable deal signed by any group this year." Other international news agencies like Reuters and AFP also covered the story, noting the significant rise in YG Entertainment's stock prices following the announcement.

Meanwhile, BLACKPINK plans to return the love of fans worldwide with the release of a new album and a major world tour, supported fully by YG Entertainment.