Royal Commentator Speculates on the Declining Star Power of Prince Harry and Meghan Markle Following Cancellation of Spotify Deal
Prince Harry and Meghan Markle seem to be losing their Hollywood appeal, according to recent comments by a noted royal commentator.
Russell Myers, royal editor at The Mirror, appeared on Australia's "Today" show, where he addressed the termination of Prince Harry and Markle's alleged $20 million Spotify agreement. Myers also mentioned rumours suggesting Netflix, which previously engaged the royal couple in a production deal speculated to be worth between $100 and $150 million, may be contemplating a similar disengagement.
The commentator expressed the view that the Duke and Duchess of Sussex have lost their initial appeal since relocating to the U.S. in 2020, following their departure from royal responsibilities. The veracity of these claims could not be independently substantiated by the International Business Times.
"Harry and Meghan, with much fanfare, signed a $150 million deal with Netflix. However, they are no longer the hot commodities they once were," Myers stated. "They will need to reassess their position in the Hollywood landscape. They've been publicly criticizing the royal family for the past few years, a strategy that hasn't been successful. They need a fresh approach."
Myers postulated that Spotify's severance of ties with Prince Harry and Markle might lead to other companies reevaluating potential collaborations with the couple.
"What's transpired with Spotify raises questions not only for Spotify's management. In recent weeks, they've been publicly acknowledging that their strategy of investing in major celebrities, like Harry and Meghan, hasn't been effective. Given the $33 million price tag, they may be questioning why they ever struck the deal," Myers suggested.
Following the discontinuation of Markle's "Archetypes" podcast, Spotify's CEO, Daniel Ek, conceded to financial analysts in a conference call earlier this year that the company had overspent on podcast investments, according to the BBC.
Meanwhile, Myers touched upon Spotify executive Bill Simmons' caustic remarks about the royal couple on his podcast, describing it as "pretty punchy language." He believes this signifies an increasing disillusionment with Prince Harry and Markle.
Myers observed, "It appears that the release of Harry's book, 'Spare', triggered a backlash against them. They may need to step back and strategize their next move."
Communications expert Mark Borkowski recently told the BBC that Prince Harry and Meghan Markle, although their value as a media brand may have waned following their Spotify exit, they still hold some relevance.
Kinsey Schofield, a royal correspondent, hinted at the possibility of Markle transitioning into an influencer role in the wake of her podcast cancellation.
Schofield said in an interview with GB News host Patrick Christys, "I think she's going to have to resort to creating digital content because what else is left?"
Last week, Netflix reassured fans that Prince Harry's docuseries "Heart of Invictus" about the Invictus Games contestants, remains on track for a summer release.