Le Sserafim Releases Mesmerizing 'UNFORGIVEN (feat. Nile Rodgers)' Performance Music Video
Le Sserafim (Kim Chaewon, Sakura, Hug Yunjin, Kazuha, Hong Eun Chae) has captivated fans worldwide with their stunning performance.
At midnight May 8 (KST), Le Sserafim released the performance music video for their new song 'UNFORGIVEN (feat. Nile Rodgers)' on their YouTube channel. In the video, Le Sserafim showcased dynamic choreography across various settings, including a fancy restaurant, a mysterious set draped in white cloth, and the bustling night streets of Bangkok, Thailand.
They had previously unveiled their new song's stage on Mnet's 'M Countdown' on the 4th, followed by KBS 2TV's 'Music Bank' on the 5th, and SBS's 'Inkigayo' on the 7th. The five members flawlessly executed complex dance moves such as bending their waists at a 90-degree angle during their 'UNFORGIVEN (feat. Nile Rodgers)' performance, earning them praise for "flying across the stage." Their powerful facial expressions and visuals shone even during close-ups, making it impossible to look away.
Le Sserafim's refreshing charm was highlighted in their performance of the B-side track 'No-Return (Into the unknown),' which became a hot topic due to the members' bright smiles and powerful vocals as they genuinely enjoyed the performance. Furthermore, Le Sserafim proved their reputation as the "strongest girl group performers" by recording the highest view count among all performances and group fancams released last week on 'M Countdown,' 'Music Bank,' and 'Inkigayo,' according to YouTube at 7 AM today.
In addition, the title track's point choreography has become highly popular on social media. The hand gestures representing the transformation from a rabbit to a villain have won the hearts of K-pop fans worldwide. As of 3 PM on the 7th, the total view count for videos shared with the '#UNFORGIVEN' hashtag on the global short-form mobile video platform TikTok has surpassed 300 million.
Meanwhile, Le Sserafim's first full-length album 'UNFORGIVEN' topped the Japanese Oricon Daily Album Rankings for two consecutive days (May 5th-6th). With this album, Le Sserafim has proven their popularity as a fourth-generation girl group 'on top' in Japan by reaching the Oricon chart's summit for the third time since its release.