Sources claim that Kelly Ripa and husband Mark Consuelos are facing tension in their 27-year marriage due to the negative reception of their daytime talk show, Live, according to National Enquirer.

Since 52-year-old Consuelos replaced Ryan Seacrest as Ripa's permanent co-host, viewers have criticized the couple for their constant bragging about their ideal home life and dull on-air conversations. Insiders say that the harsh feedback has deeply embarrassed Ripa, who is allegedly holding her husband responsible.

"Kelly's never been beat up like this before and has identified Mark as the X factor," reveals an insider. "It's very emasculating, and he's been walking on eggshells on the set." Despite Consuelos' successful history as a guest co-host on Live, sources say that Ripa is now questioning every move he makes and scolding him in front of staff.

The situation is particularly ironic given that Ripa had insisted on Consuelos getting the full-time position, even threatening to leave the show if her demands were not met. "It was Mark or nothing," claims a source. Show producers reluctantly agreed, but now reportedly regret the decision.

Insiders share that the tension between Ripa and Consuelos continues off the set, with the couple either arguing or not speaking at all. "Kelly micromanages every aspect of this show," a source states. "Now she's gotten what she wanted — and it's blown up in her face!"

Interestingly, former co-host Ryan Seacrest is said to be watching the drama unfold with satisfaction. After feeling overshadowed by Ripa during his six seasons on Live, despite his own accomplishments with American Idol and Keeping Up with the Kardashians, Seacrest is reportedly considering launching his own daytime show.

"This is the sweetest revenge for Ryan!" an insider divulges, adding, "He's even talking to people about launching his OWN daytime show to knock Kelly off her pedestal — and become the king of daytime talk himself!"