TV channels, as well as Radio stations, rescheduled their programs to mark Blackout Tuesday, which reflects the death of George Floyd in the police department's custody. On June 2, a message suggesting that the show will be paused came from music business leaders and artists as part of the Blackout Tuesday movement.

Music executives Brianna Agyemang and Jamila Thomas were leading the effort to put a lid on normal business operations on June 2 with the help of their #theshowmustbepaused initiative. A Twitter account associated with the group seems to have been created on May 31, which was a weekend that witnessed communities across the nation demanding justice for George Floyd and others that have died at the hands of police.

Thomas and Agyemang outlined the efforts via a letter that was posted to their official website. The letter attributed their decision to pause business to the observance of racism and inequality that has been existing from the boardroom to the boulevard for quite some time now. Billie Eilish, Quincy Jones, the Rolling Stones, and a slew of other popular artists said they will observe the day.

Several other artists decided to cancel fan parties or listening parties in a bid to mark the Black Out Tuesday. Aside from that, Columbia Records, Sony Music, Interscope, Def Jam Recordings, and several other labels were slated to participate, according to a CNN report.

Thomas and Agyemang said they weren't willing to conduct business as usual and disregard Black lives, adding that June 2, Tuesday is meant to deliberately pause the workweek. While it remained to be seen how it looked like, but participating companies are urged to refrain from sending emails, release new music, or carry out other regular business operations.

CNN acquired an internal email that shows President of the ViacomCBS Entertainment & Youth Group Chris McCarthy told employees that the company will deviate its focus from work to the community, and refrain from holding meetings or conducting any sort of business. McCarthy wrote the company will stand in solidarity with its African American colleagues, as well as loved ones across America.

In the aforesaid email, McCarthy pointed out that ViacomCBS networks comprising Paramount Network, Pop, Comedy Central, and MTV will go dark for eight minutes and 46 seconds in honor of Black Lives Matter movement, George Floyd and those who have faced racism.

Organizers urged people to donate to community bail funds, victims' families and take part in grassroots campaigns. Moreover, organizers provided a list comprising anti-racism resources. Thomas and Agyemang reminded people that this isn't just a 24-hour initiative, but they are all in this fight for the long haul.