2020 is undoubtedly on the never forgotten list of eras that has made a colossal impact on everyone, if not. Aside from the agitating and painful threat of COVID-19 that scared people's lives, the massive growth of K-pop is one of the joyous happening this year.
As critics dissect this year for the Korean music genre, no one can deny that 2020 made K-pop embark on a different level of fame and growth. Allkpop shared that, indeed, 2020 is the turning point in K-pop's growth.
Is K-pop going mainstream?
This year, it proves that K-pop is not just for South Koreans, nor Asians; it is for everybody. A broader market was brought onto the doorstep of the K-pop genre, namely the US market, with, of course, the massive help of its intense fandoms.
In a matter of weeks, K-pop groups and idols break border lines, transporting their music into the different parts of the world. And as expected, various countries accepted and welcomed the genre wholeheartedly.
Slowly but surely, the K-pop genre is fixing its way into mainstream music, with groups and idols crossing swords against other artists that are already on the mainstream platform.
The forerunners of K-pop
The world's most phenomenal K-pop group BTS from Big Hit Entertainment is one of the leading K-pop artists that sets out the global music scene genre. The spotlight shone down before them with sparkling dazzles and splendid as the septet opened a new chapter on the K-pop genre.
As everyone knows, 2020 is the year of BTS, from performing and winning at American awards shows, guesting at globally-renowned TV shows, to coveting its own Grammy nomination. Well, not to mention the prize of BTS given by TIME magazine as the Entertainer of the Year.
"BTS's 4th regular album'MAP OF THE SOUL: 7'released in February this year clearly demonstrated their position as a group with the largest fandom in the world," Naver disclosed. But what made BTS more prominent is its track called Dynamite, the band's first full-English single that soared high above charts and sales in the US.
Alongside BTS is from the female department, BLACKPINK of YG Entertainment. The femme fatale has crossed oceans as they carry its music pieces of different content.
BLACKPINK is also known for teaming up with famous musicians like Lady Gaga, Dua Lipa, and Selena Gomes. These made their way on various music charts from across the globe, especially in the US. That said, BLACKPINK is indeed a world-known artist that created them one-of-its-kind.
More power to BTS and BLACKPINK!