Every time a discussion about influential personalities in the entertainment industry is underway, it’s nearly impossible that Beyonce is left out - and she keeps proving why it is so with her persona, performances, and of course her grave projects. This time again, Beyonce has done something similar that has underlined her slant towards the society and social responsibilities.
The singer has released a new video for her song Brown Skin Girl that features her daughter Blue Ivy and former Destiny’s Child bandmate Kelly Rowland alongside actor Lupita Nyong’o, English model Naomi Campbell, and singers Saint Jhn and WizKid among others.
Quite in line with her recent videos, Beyonce’s latest video is a bit of a departure from the conventional nature of clips, in fact, it’s more like a parade of paintings than a normal visual clip. Directed by Jenn Nkiru, the clip features Beyonce and other famous faces appearing in beautiful fashionable outfits at different exotic locations.
As the song title suggests, the lyrics and the associated video carry a deep meaning about racial justice, equality, and celebration of all kinds of culture and ethnicity. Beyonce was kind enough to shed light on the same. About the message of the song, the 38-year old said, “It was so important to me in ‘Brown Skin Girl’ that we represented all different shades of brown. We wanted every character to be shot in a regal light … It was important that we are all in this together and we’re all celebrating each other.”
The lyrical depth of the song makes it a complete standout element of Black is King.
The album title may sound racially charged, but it’s not exactly so. According to Variety’s reviewer Jeremy Helligar, the album is people other than Blacks who regard Black people as having no cultural history or very bright future – “Black is King is a reminder that Black lives didn’t begin in chains.”
With assistance from various collaborators, the album has been written and directed by Beyonce herself. Beyonce’s previous projects have been dedicated to important social issues, however, 2020’s Black is King highlights her viewpoint like no other.
Lately, singers have come to the forefront to present bits about the Black population. Pharell Williams and Jay–Z have recently rolled out Entrepreneur which is about the hardships faced by people of color to construct their own ventures. The movement going on in America has, no doubt, got a great deal of attention and support from the industry.