After a long time, singing veterans Pharell Williams and Jay-Z have re-emerged together to roll out a new song together titled Entrepreneur. The title itself is a bit of a departure from modern pop culture subjects, but it’s probably one of the most relevant songs this year. The song encompasses the challenges faced by Black entrepreneurs in starting their own ventures and how they struggle their way to success.
The song video features a series of Black entrepreneurs confronting the issues of daily life as well as business life.
The video pauses for a little moment of silence in the honor of late Nipsey Hussle, a California rapper and entrepreneur who was shot dead last year. Besides that, Rapper Tyler and Issa Rae are also a part of it - in a bid to highlight the fact that even celebrities go through those phases.
Pharell shed light on the source of the inspiration for the music and how it came about. The singer stated that America is a tough country for entrepreneurs to start their new ventures, especially for people of color who face “a lot of systemic disadvantages and purposeful blockages.”
Expanding the topic of disadvantages, Pharell added that it’s hard to get the hopes when you’re nothing but a person at disadvantages with regards to health care, education, and representation.”
The song has even put forth the solution and Pharell explained what it really is - according to the singer, integrity is the solution to all sorts of social and economic problems – when everybody is together, loves one another, “there’s more money and more opportunity for everyone.”
Entrepreneur has been released in conjunction with Williams’ Time Magazine cover package, The New American Revolution. Time has sloganed the song as a celebration of Black ambition. Pharell’s longtime partner in Neptunes Chad Hugo has served as the producer for the music.
Within no time, the song has garnered huge attention and likings mainly due to its subject matter. It’s a song that fits perfectly in the situations today, following the Black Lives Matter movement this summer. Underscoring an important aspect of Black business-aspirants, Entrepreneur brings forward the content like a well-managed thesis – where the solutions to a major problem are well-thought upon and seem to be effective.
The trials and resilience of Black entrepreneurs in the country – is the side of the minority that is often left out. The duo has certainly helped spotlight the topic in a very good and effective manner.