The Disney alum and singer, Selena Gomez, 28, has officially become an entrepreneur, following Rihanna’s footsteps, as she announced her newest makeup line’s launch.
The ‘Love You Like A Love Song’ singer has announced the news on August 4 (Tuesday) at her personal and ‘Rare Beauty’s’ Instagram accounts.
The announcement done through personal Instagram account comes with Gomez’s pouty photo that best shows the makeup products applied to her face. Part of the caption reads, “I’ve had so much fun creating everything and can’t for y’all to try it all!”
On the other hand, the post done by ‘Rare Beauty’s’ official Instagram account is in the form of a video clip where th
e makeup mogul talked about how the era she lives in is about looks and makeup, especially her career’s nature of always trying to look good. She added that as she curated the products, she aims to create is something not treated as a need but rather enjoyment. The video also talks about Gomez’s comparison to her makeup products, and she treats her fans. Per Gomez, ‘Rare Beauty’s’ makeup products are genuine, just like her personality towards her beloved fans. She concluded her speech in a heartfelt message that she wanted all genders to enjoy and feel beautiful while wearing ‘Rare Beauty’s’ makeup products.
In a Billboard report, ‘Rare Beauty’ is coming out on September 3, carrying the banner of Gomez’s recent album ‘Rare’ in selected Sephora, Sephora Mexico, and Sephora Canada stores. Also, the newest makeup line will be putting their products on RareBeauty.com.
Gomez’s avid fans have been waiting for their idol’s cosmetic brand for months now, and when the ‘Fetish’ singer announced the launch details, her fans quickly took on social media to congratulate and show their support to Gomez.
According to Refinery 29, Gomez previously shared in an interview that ‘Rare Beauty’ will be out by the summer of 2020. Well, now, the moment finally came!
What made the fans’ anticipation went wild is that Gomez hasn’t revealed a single product of ‘Rare Beauty,’ raising expectations to many. However, the founder initially made known that her makeup line will be a wide array of complexion products.
Meanwhile, Gomez and ‘Rare Beauty’ have previously launched ‘Rare Impact Fund’ that glazes to raise a sum of $100 million after ten years. The charity is in full support for underserved communities that have less access to mental health facilities. The makeup line will be allotting 1% of each sale to the ‘Rare Impact Fund’ that will make the charity the most solid fundraising plan ever created.