Taylor Swift shows her appreciation to the fans for all the 'Folklore' love she received upon the album's release. The warmth Swift felt led her to release a limited-edition cardigan single collection featuring the original voice memo idea she sent to Aaron Dessner, the track's co-writer/producer.
On April 27, 2020, Swift sent Dessner a voice memo and is bundled to her applauded the eighth album. Both are available on 7" and 12" vinyl edition and on CD through midnight of July 30.
As reported by Billboard, the declaration of this special was transpired by a hand-written note from Swift, which reads, "Thank you for all the love you've shown Folklore. It's been the most magical creative adventure of my life thus far, and I wanted to share with you a recording of how it all started -- the first recording I ever sent to Aaron for 'Cardigan,' including the original lyric and lots of rambling."
The rock band member, Aaron Dessner, worked on eleven tracks on Swift's album. He continues to buzz about the project and claims 'Cardigan' has a special place in his heart.
According to the new data from Nielsen Music/MRC Data disclosed by The Brag Media, the album has tied up 500,000 identical album units on its release on the first three days in the United States. In its first week, 'Folklore' is right on course to strike the one-million sales mark, which is the benchmark for a mega-hit album release. The last album to lay up at least 500,000 units in just a week as Swift's previous album, 'Lover,' that blasted on the No.1 spot on the Billboard 200 charts dated September 7, 2019, to August 29, 2019.
In the U.S., the sixteen songs that bottle up 'Folklore' have garnered 126 million on-demand streams in their first two days. Reports show that there hasn't been an album outside of the R & B/Hip-hop genre or even Latin that has produced that number of streams in a week for 2020.
The world's biggest music market in the U.S. and just seven days, 'Folklore' has notched up the biggest week for any album released in 2020. In the U.K., three of the album's tunes are on track for the country's top ten piloted by 'Cardigan' which appears new at No.4 on the midweek chart. The same story happened in Australia, where it sprinted towards the chart race.
'Folklore' is only available via Taylor Swift's official website or digital retailers. There is no announcement yet about a broader release to retailers outside Swift's official website in any physical format. Currently, her website has been selling over a dozen physical or digital bundled albums. These bundles convey the digital version of the album once purchased by the customer, while physical versions are shipped later. The website still has over a dozen merchandise and digital bundled records available to buy.