As speculation intensifies about the possibility of Michelle Obama entering the 2024 presidential race to replace Joe Biden as the Democratic Party's nominee, the former first lady has been making significant strides in the business world. On Tuesday, Obama announced a major partnership between PLEZi Nutrition, the public benefit company she co-founded, and NBA superstar Stephen Curry and his wife, Ayesha Curry.
In a statement, Obama expressed her enthusiasm for the collaboration with the Currys, emphasizing their shared commitment to promoting healthier lifestyles among children. "We’re so excited to welcome Stephen and Ayesha Curry to the PLEZi Nutrition family," she said. "They are true role models, extraordinary at what they do, and how they go about their work—with creativity, integrity, and a whole lot of fun. Their commitment to bettering the lives of children and their dedication to promoting healthy lifestyles align perfectly with our vision for PLEZi Nutrition."
PLEZi Nutrition aims to revolutionize the food and beverage industry for children in the U.S. by offering drinks and juice boxes with up to 75% less sugar than many competing products. The company’s mission is to establish "higher standards" for how food and beverages are made and marketed to children, according to its website.
Stephen and Ayesha Curry, long-time advocates for nutrition and physical activity, co-founded the Eat. Learn. Play. foundation, which supports children's well-being through access to nutritious meals, quality reading resources, and opportunities for physical activity. This partnership with PLEZi Nutrition underscores their ongoing commitment to fostering healthy habits among young people.
In addition to her ventures in nutrition, Michelle Obama’s media company, Higher Ground, announced new developments this week. Higher Ground, co-founded by Michelle and former President Barack Obama, has hired Jessie Dicovitsky as the head of television. Dicovitsky, who brings experience from Showtime and Paramount+, will help expand Higher Ground’s television production capabilities.
This hiring move follows Higher Ground’s recent success with its film "Leave the World Behind" and a new multi-year first-look deal with Netflix for future movie and TV projects. These business expansions highlight the Obamas' ongoing influence in media and entertainment.
Despite the buzz around her potential presidential candidacy, Michelle Obama has consistently stated that she has no plans to run for office. Nevertheless, her continued public engagements and business ventures keep her in the spotlight, fueling public interest and speculation.
Calls for Michelle Obama to enter the 2024 race have grown louder following President Biden’s lackluster debate performance and concerns over his mental acuity. A recent survey conducted after Biden’s June 27 debate with Donald Trump suggested that Michelle Obama would win a hypothetical matchup against the Republican presidential nominee.
However, Michelle Obama has been clear about her intentions, repeatedly asserting that she does not intend to pursue a presidential bid. In various interviews, she has emphasized her commitment to her current projects and her desire to support her family and the causes she is passionate about from outside the political arena.