In addition to dealing with a pandemic, the United States is also witnessing severe protests against the murder of George Floyd, but Joe Biden's campaign sees a ray of sunshine, despite these challenges. The former vice president's campaign is hoping to motivate support among culturally diverse young voters with a new digital ad that accentuates America's ability to progress even during major setbacks.
Entitled "Progress," the ad features some of Biden's statements from a speech in Philadelphia last week when he addressed systemic racism across America. Aside from that, the ad comprises images of the ongoing protests across the nation demanding radical overhauls to the national policing systems.
America's history has proved that in the darkest moments of despair, the nation has made some of its greatest progress, the ad points out at the 13th, 14th, 15th amendments, which was followed by the Civil War. Moreover, the ad also reminds us that the world's greatest economic growth came out of the Great Depression.
Using audio from Biden's recent speech, the ad reminds us that the Voting Rights Act of 1965 and The Civil Rights Act of 1964 came in the tracks of Bull Connor's vicious dogs. In the ad, Biden says that it is not possible to reverse systemic racism with just talks or protests, urging Americans to vow to make this an era of adequate actions to bring much-needed changes.
Biden says if he is elected, he will introduce a national police oversight commission to monitor the hiring and training practices and amend the system whenever necessary. Towards the end of the ad, Biden states that it is going to take the work of an entire generation, but if American people stand together, they will rise stronger than before.
Originally shared with ABC News, the ad is slated to run statewide on social media platforms including YouTube, Snapchat, Instagram, and Facebook in Wisconsin, Pennsylvania, North Carolina, Michigan, Florida, Arizona, and other key battleground states to lure young Americans. With more than a whopping $5 million spent on Facebook ads this week, Biden's campaign has increased its spending recently.
On top of that, the campaign shelled out $1 million on Google ads since June 1, adding over a million names to their email list. Biden's Digital Director Rob Flaherty took to Twitter earlier this week to announce that 1.2 million new people have been added to their email list since June 1. Flaherty also hinted at a noteworthy upward trend in online engagement.